A Guide To Paid Media

This guide to Paid Media will help you to understand how you can promote your brand, product, and services across display ads, social media, influencers, and paid search. If you have the budget to spend and want to get your brand in front of your target audience online, you’ll want to read this! I’m sharing everything you need to know about Paid Media for business owners.

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The Impact of the Apple Update for Marketers...

The new iOS 14.5 update is here, and bringing with it comes some BIG changes to advertising on social media for marketers. Will this have an effect on your conversions? How do you need to adapt to be ready for this? I’m sharing my thoughts on this change specifically for marketers and businesses in this blog post.

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Why Should You Use Rich Snippets?

Rich Snippets are a prime real estate opportunity on the search results page of Google! If you’ve ever seen a recipe, a video, product recommendation or news when searching, that is a Rich Snippet, and it doesn’t happen by accident. In this blog, I’m sharing exactly how you can use rich snippets to get found on Google and improve your organic traffic to your website.

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How to Organise your Website Content

How do you determine what content to post on your website? I’d really recommend having a structure in place when planning your content for maximum impact on your Google ranking and page relevance. In this blog, I’m sharing exactly how you can use content pillars and clusters to improve your organic traffic and enhance the user journey on your website.

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Get Started with Google My Business

Have you claimed your Google My Business listing yet? This is one of the best free tools that you can use as a local business owner, not only is it great for SEO but it also plays a HUGE part in getting found on Google Search and Maps. In this blog, I’m sharing with you the lowdown on all of the features that you can use on Google My Business to help with your local SEO.

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How Much Does Content Creation Cost?

How can you ensure you get the best possible quality of content across your social media profiles? You work with experts! From Photographers to Graphic Designers to Videographers to Influencer Collaborations, there are so many ways to create quality content for your Instagram or Tiktok profiles. Of course, there are costs involved, in this guide, I’m breaking down the costs of each area of content creation for small businesses.

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What's Involved In Social Media Management?

If you are ready to take control of your social media and implement a strategy and plan or if you’re planning on becoming a social media manager, you’ll want to read these tips! I’m sharing an in-depth guide with LOTS of juicy detail about each step that’s involved in the social media management process. What does social media management really involve? Read on to find out more.

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The Power of Self-Reliance

There’s only one person you can rely on to grow in your personal life, your career and your relationships. And that’s YOU! The power of self-reliance is incredible and is one of the key principles of Burning Man. In this blog, I’m sharing with you how you can learn to rely on yourself and tap into your own ‘toolbox’ to boost yourself up again. These tips may change your outlook on life…

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What Is Social Media Scheduling?

If you are wondering how big brands plan their social media in advance, I’m going to let you in on a secret… They use social media scheduling tools! These tools aren’t just limited to big brands, any business of any size can utilise them and gain time and organisation. Read my blog to find out exactly what they are, and how YOU can use them.

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You NEED to Read This Book!

There have been many things that have helped me throughout my journey of becoming a business owner, from mentors to podcasts to books, and I have gained so much knowledge from these tools. There is ONE book in particular that has helped me on my entrepreneurial journey, and I can’t recommend it enough… I’m sharing the key points that I learnt from this GREAT read…

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Which Social Platforms Should you Focus on in 2021?

There are 2 social media platforms that I specifically recommend focusing your marketing efforts on in 2021. I think you’ll be surprised by these less than obvious platforms! If you are on a budget for your 2021 digital marketing strategy I have some great tips for you in this blog…

. I'm sharing my thoughts on why 1000 engaged followers can get you the results you want than 15k unengaged followers!

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It's Time to STOP Scrolling Instagram...

Are you aware of exactly what you are consuming when you pick up your phone and start passively scrolling through Instagram? More than ever we rely on our phones, but how often do you pick up your phone and find yourself on social media without a purpose? I’m sharing my tips on how you can STOP passive scrolling and start scrolling with a purpose…

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